OUR ORIGIN

THE STORY BEHIND $25 ACTIVE SUNGLASSES FOR ANYONE

THE STORY BEHIND $25 ACTIVE SUNGLASSES FOR ANYONE

In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You’re welcome.

HOW GOODR IS CHANGING THE ACTIVE EYEWEAR GAME

OUR PRODUCT

Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)

OUR PRODUCT

Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.

OUR CULTURE

We exist to give you permission to be unabashedly yourself… unless you’re an asshole.

THE SUNNIES THAT STARTED IT ALL